Basics of Digital Marketing

Basics of Digital Marketing

What is Digital Marketing?

Digital marketing is the act of advertising and selling products and services through online marketing tactics like social media marketing, search marketing, and email marketing. 

Search Engine Optimization

Search Engine Optimization (SEO) is one of the most critical elements of Digital  Marketing. SEO is a process of generating organic traffic to your website through organic search. It is the result that appears when a website is optimized with the right keywords. Search Engine Optimization (SEO) helps search engines to showcase the best possible outcome to a user. 

Social Media Marketing

Social media is the most significant aspect of Digital Marketing. It’s about promoting the business using social networking platforms like Facebook, Twitter, Instagram, Quora, LinkedIn, and many such popular social media networking websites. It allows us to connect and interact with like-minded individuals/groups, share ideas, and build and maintain professional relationships. Social Media Advertisement is the most efficient and highly effective way to target a broad audience, increase profitability & reach business goals.

Content Marketing

Content marketing focuses on crafting, publishing, and distributing quality content for a targeted audience online to enhance brand awareness, improve search engine ranking, and generate audience interest. Content marketing includes the use of valuable and relevant information in various formats such as Video, Audio, Image, PDFs, ebooks, PPT’s, Reports, Research downloads.

Web Design

Effective web design can be used as a digital marketing strategy to promote your product, service, or business brand. Websites are a brand’s online landing page. From website user experience to branding, SEO, and social media outreach, web design plays a vital role in digital marketing to boost business growth.

Email Marketing

Email marketing is a highly effective digital marketing strategy for sending emails to prospects and customers. Email marketing is the most effective way to promote products or services via email. Email marketing is a great tool that can be used for branding, engagement, acquisition, retention, direct sales, generating traffic, referrals, and more.

Goals of Digital Marketing

  • Build brand awareness
  • Market your product or service
  • Decrease cost
  • Improve efficiency
  •  Increase productivity
  •  High return on investment
  •  Identify loyal customers
  • Increase revenue

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