E-commerce platform Shopify announced its partnership with Facebook to expand its payment option, Shop Pay, to all Shopify sellers selling over both Facebook and Instagram. Since this is the first time Shop Pay will be made available outside of Shopify’s platform and represents significant growth for the e-commerce platform’s payments technology.
The company says Shop Pay will first become available to all Shopify sellers using checkout on Instagram in the U.S. and will roll out to Facebook in the following weeks.
Shopify says, before the launch, Facebook’s platform has been one of Shopify’s most popular sales and marketing channels for sellers. At the beginning of Covid 19 last year, marketing on Instagram and Facebook via Shopify’s Channel integration saw a 36 percent rise in monthly active users, and that trend continues to grow.
Shop Pay’s payment option is currently used by many top direct to consumer and newer brands, including Kith, Allbirds, Kylie Cosmetics, Beyond Yoga, Jonathan Adler, and Blueland Loeffler Randall, and others. Today across 40 billion buyers regularly use Shop Pay at these merchants and others on Shopify’s platform to complete their purchases.
Once it is available on Instagram, users will find tagged products from Shopify sellers in the app, then add them to their in-app, then add cart. They can then choose Shop Pay as their preferred payment option from among debit cards, credit cards, and PayPal at checkout. The buyers will receive a confirmation code to their phone, then enter the code to complete the order process without leaving Instagram. The same experience will be available on Facebook.
The orders can easily be tracked via the Shop app, the same as those processed on Shopify itself.