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YouTube Launches Updated Shorts Analytics

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YouTube has introduced new modifications to help creators maximize their productivity within the app. These include updated shorts analytics, new comparative audience tools to track & boost performance stats, and revamped resources for musicians and songwriters.

YouTube is revamping the layout of Shorts analytics in its principal app, which can streamline it with various Channel analytics tools. This update will help users get extra insights per their specific activity to provide a quick picture of your Shorts’ efficiency.

As a Major change, YouTube is adding more refined audience behaviour data metrics into YouTube Studio. When you click on the ‘See More’ option below the main chart in your ‘Analytics’ tab, the ‘new’ and ‘returning’ viewer stats within the data listings appear on your screen. It will give users more precise notes on how viewers react to your content.

It will help you to understand how your audience is reaching your channel & if they are coming back or not.

YouTube Analytics

These insights have always been there within your advanced Analytics stats, but this update took it more upfront, which will help in audience behavior analysis.

Furthermore, YouTube is also revamping its default badges for channel memberships.

You Tube Memberships

As you can see below, if a Creator uses the default Channel memberships badge, it will appear more like a star-shaped than an ‘S’ icon.

So star-shape as a replacement for letters. Cool, right?

Ultimately, YouTube has revamped its data listings for artists and songwriters.

Songwriters Resources

YouTube’s songwriters’ mini-site is now presented in an exclusive new layout. They offer effortless accessibility to hyperlinks and tools to help artists maximize their YouTube efficiency. Besides this, listing the top tracks in the app will help the users with better strategic planning (Considering both Global & Local markets).

Youtube New Layout

 

Overall, these modifications will be a great tweak within the existing tools & technologies of YouTube as they offer a particular degree of utility for multiple creator segments. 

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Ajay Dubedi

CEO & Founder

15+ years leading business operations and client management in the segments of digital marketing and CRM. Driven by test-driven development paradigms, and exceedingly collaborative across all disciplines (from stakeholders to product to design to development to users – and back again).

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