As we all know, Instagram has always been a trendsetter. Now it is all set to give a better way to connect with brands and creators and discover products you love. They are now ready to change and create products with a shop tag, directly taking the users to the shopping tabs where they can find product info and continue the shopping.

While viewing Reels now, users would also see a ‘View Product’ option, which would show the product(s) featured in the video, and the users can carry on shopping.

Both Reels and Shopping are two features that Instagram is pushing with several updates. Instagram shows its creativity for the users who are missing Tik Tok and wants to make videos and dedicate them with these two recent tabs, Reels and Shop, leading to the change in Instagram’s UI.

The new content of the Instagram app update expects more benefits for brands, and additionally, it would not disturb the user experience while pushing Reels and Shopping both. Instagram faced a sudden fall down for the update, with several users leaning on uninstalling the app.

For people who are unaware of the new feature of Instagram, the Instagram Reels tab is a new tab in the navigation bar. It means that now the explore tab will not be visible there. Reels series of clips can be recorded. It can be one at a time, all at once, or using video uploads from your gallery.