Twitter and NBCUniversal officially announced its multi-year agreement of the advertising and content partnership between Twitter and NBCUniversal will expand the social inventory worldwide for marketers through Twitter and NBCUniversal’s one platform business offering.
The collaboration will allow users to access NCBUniversal’s premium digital content on Twitter. The premium content such as real-time sports highlights and red carpet live streams would be integrated into trending conversations. The partnership also allows marketers to meet global, national, and local audiences through creative and experiences around trending content in real-time, as the events unfold.
The tie-up was first initiated in 2013. The aim of the new agreement is to blend Twitter’s targeting capabilities, mobile advertising formats, and operational campaign support with NBCUniversal’s premium content. As a part of a partnership, Twitter will also provide broader sales support for NCBUniversal’s advertising partners.
The partnership covers Twitter markets worldwide, also expanding the NBCUniversal Sky footprint across the world. Globally, NBCUniversal will allow immersively, which is the first of their kind Golden Globes highlights on Twitter. The event will coincide with the NBC broadcast on February 28, 2021. Content will be developed and distributed through NBCUniversal, and its companies’ Twitter handles such as @nbc, @enews, @nbcspors, and more.
The strategic partnership will allow NBCUniversal’s video content to meet Twitter’s global reach, empowering marketers to connect with worldwide audiences while providing curated premium content on an engaging platform”, Krishan Bhatia, President &Chief Business Officer says.
He also mentioned the expansion in digital viewing has nothing short of explosive in recent years, and together with Twitter. They are also helping their partners engage audiences in a brand-safe way and shape key conversations as they unfold.
