Zillions of Facebook and Instagram users worldwide will now be able to add licensed music to their stories and reels after the new deal between Tips industries and the social media platform.

Recently, Music record label Tips Industries announced a global tie-up with social giant Facebook to license its music for users to make content videos and other social content experiences across Facebook and Instagram.

“We expect that Tips’ music will help the users express themselves through music, make their content more productive, and make some beautiful memories,” Kumar Taurani, the chairman and managing director at Tips Music said.

“It’s a crucial year for Tips music as the company has collaborated with such a successful platform in the world, Facebook, to license its music for videos and other social experiences across Facebook and Instagram,” Tips Industries said.

According to Facebook, it is committed to building an ecosystem that enables music video experiences, as it spurs connection and expression on Facebook and Instagram. Facebook always puts effort into growing their music library, and this partnership with Tips music will strengthen their music by bringing the very best of the 90s.

Before Tips Music, Saregama India Ltd this year announced its collaboration with Facebook to allow its music for motion pictures and other social experiences across Facebook and Instagram.

The partnership allowed Facebook and Instagram users to choose from a wide range of music to add to their videos, stories via music stickers, and other creative content. And users can also be able to add songs to their Facebook profile.