Facebook, the most comprehensive online advertising platform, has partnered with Coursera, a leading online learning platform, to launch a brand new, certified digital marketing program. This course will help a growing number of people seeking digital marketing skills to enhance their knowledge & understanding and gain industry-level expertise in marketing space.
Facebook remarked the professional certification program is self-paced and can be completed within a period of 20 weeks. It consists of 100 hours of hands-on project-based training to understand the proper use of social media tools and level up your digital marketing skills.
After completion of the program, learners will receive an industry-recognized certificate enabling them to apply for entry-level social media marketing roles.
Participants will learn to optimize campaigns by training developed by Facebook and Coursera that guide them through all aspects of the process.
This program is designed to provide key digital skills and training to under-represented groups for mastering digital marketing, with Facebook notifying that various candidates are often overlooked for digital marketing roles due to a lack of skills and training opportunities.
This new course aims not only to fill this gap but also to provide a direct connection to open roles such as:
- After completing the certificate, learners will share their information & knowledge with employers who have committed to sourcing diverse talent, including Havas Worldwide, L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, Facebook, etc.
- After completing the course, you will get a certification badge that you can share on your social media profiles.
However, unlike various blueprint training courses, this new, enhanced certification is not available for free. This 20-week program is offered free of charge but is subject to an additional $ 49 per month for expert-grading, portfolio development, and employer consortium.
This training program could be an excellent option for those looking to make a career in the marketing field or sharpen their skills to make sure they make the most of their digital marketing efforts.