Technology giants Google and Salesforce have teamed up with PwC to launch a new free online community for small businesses operating in Australia. This tool is designed to help them solve their acute problems and navigate a changing future.
Labeled ‘Project Spirit’ by the founding trio, the new initiative contains proprietary thought leadership and tools to guide small business owners shape their response plans. It also provides a marketplace that brings together businesses in need with skills and capacities offered by other businesses/advisors.
“This new online community works by crowdsourcing capabilities and solutions for businesses on a single platform to match needs with the right talent and resources by providing,” explained Tom Seymour, the CEO of PwC in Australia. Till now, more than 80 businesses have offered their support to peers and they are currently being matched with those seeking support.
Seymour added, “The aim is to help kickstart the economy. The platform is designed to enable productivity opportunities to be realised, ideas created and new partnerships formed, and to assist businesses in reimagining how they go to market.”
PwC, a prominent accounting and consulting firm, is bringing its expertise and technology on the table to help businesses crack their challenges. Using Salesforce CRM, businesses can now find potential customers and share resources using the out-of-the-box Salesforce Customer 360 platform. Conversely, Google is offering insights about what people are searching for during COVID-19 pandemic; it will also be sharing its experience in creating helpful tools for Australian businesses.
Michaelia Cash, Minister for Small and Family Business, welcomed the initiative, stating: “COVID-19 has had a considerable impact on small businesses across Australia and Project Spirit will be a valuable tool to help them obtain the resources they need to get back to business, rebuild and innovate.”
“We are proud to have collaborated with Google and PwC on Project Spirit to enable people to get connected, adapt to change, and find new ways to support their business,” said Pip Marlow, CEO of Salesforce in Australia and New Zealand. Google Australia’s managing director Melanie Silva added, “Contributing to a platform that allows businesses to better use and share resources and expertise is one way we can help them manage through the uncertainty.”
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